Our story began in 2015 with a homegrown vegetable patch and a heap of apples and beetroot that would have otherwise gone to waste. Instead of throwing these away we threw in our creativity and cooked up a brand new concept … an all natural ketchup made of beetroot and sweetened with apples! Turns out we weren’t the only ones who thought this was a good idea and before long our beetroot ketchups went from a fold out table at a London trade show to being enjoyed in homes across the country and across the world, in the USA!
But what started as a happy chance soon led to a mission. A mission to make food more exciting, healthier and delicious! Bored of bland, we have made it our goal to bring something new to the table and today our range includes tomato ketchups, beetroot ketchups, flavoured mayonnaise, brown sauce, sriracha and much more to come!
We know that the world over, people are looking for better … food that is made better, food that has been carefully crafted and lovingly honed so you can enjoy all the taste knowing that it is GOOD for you (and the little ones too).
As a mother of two, my promise to you is that everything we make would be something I would share with my own children (may be not the sriracha …) I say that knowing of course that we all have our firm favourites and can’t always be persuaded … but I want to bring our eating experiences back to the heroes on the plate – our ingredients – and to show how food can help us rediscover our sense of fun and adventure!
We’re inspired by wild and wacky ingredients, mixes that you’d think would never work but then to your joy and rapture become your new favourite flavour! That’s our promise to you. To keep exploring with fresh and unforgettable tastes, to maintain our commitment to adventures in food and to do this only using the best quality, better for you ingredients, without cutting corners.
Love, Desiree & Team Fox
Meet the Team
CEO & Co-Founder
"There’s one for each day of the week … handy in my household!"
Operations & Commercial
"Avocado and Lemon - that combo hits the spot every time!"
Food Service Account Management
"Coconut, Chilli & Lime - I eat it all the time!"
Brand & Marketing
"Definitely a Smokin' Fox fan!"
Innovation & Product Manager
"I can’t decide, I love them all... I eat them all!"
"Anything spicy tickles my tastebuds!"