We are so happy that our Hot Beetroot Ketchup won a Gold award in The Guerilla Gourmet Clean Eating Category at The Food Talk Show Awards where “A traditional factory-produced food or drink product that has been stripped of preservatives, additives or other ingredients and now offers a healthier, cleaner choice”.
The Food Talk Show Awards took place on Monday 12th June at the Oxo Tower, London. Awards are the brainchild of FoodTalk Show’s founder and presenter, Sue Nelson. A published food writer, leader of Tech London Advocate’s Food Tech Working Group and former CEO of NW Fine Foods – Sue is intent that the Awards showcase the food tech visionaries, who are shaping the future, pushing the boundaries of NPD and changing the way we live and cook.
The Foraging Fox’s gorgeous line up of innovative Beetroot Ketchups is set to expand again with the launch of the third instalment of their award winning condiments. The newest arrival is a smouldering, Smoked adaptation that harnesses all natural, allergen free ingredients. A perfectly chic barbecue accompaniment – that acknowledges the ongoing trend for rich, smoky flavours.
With a string of foodie hits to their name, business partners Frankie Fox and Desiree Parker are set for another number one smash with their latest creation. Determined to create an authentic and multifaceted ketchup, Frankie’s recipe development pursued many avenues. After a painstaking process she finally struck the perfect balance between beetroot’s sweet earthy tones and a subtle, smokiness – liberating the distinct flavour of each constituent part.
Frankie explains: “Our Smoked Beetroot Ketchup has been a real labour of love. Getting the recipe right and remaining true to our original core ingredients was a challenge. This meant experimenting with different types of wood and smoking methods to achieve the best result. At the heart of our brand is an adherence to all natural ingredients, so artificial additives were never an option. We’re delighted with Smoked – it’s a real triumph, with just the right level of intensity to complement the beetroot and apples. It’s a wonderful sultry addition to The Foraging Fox family.”
Three is the magic number
Packed with vitamins, minerals and antioxidants, The Foraging Fox’s triumvirate of Beetroot Ketchups each bring something unique to the table and all taste great with a wide range of food. From meaty treats, fishy fancies, eggs a-go-go, to bringing salad dressings to life and gusto to a cheese sarnie – there is no shortage of options for these store cupboard essentials. As well as bringing some get-up-and-go to mealtimes, The Foraging Fox’s ketchups are certified Gluten Free and are Vegetarian Society approved – meaning that everyone can enjoy beetroot-y goodness.
Since launching The Foraging Fox brand in September, Frankie and Desiree have established themselves as players to watch on the foodie scene. Desiree explains: “So far 2016 has been a whirlwind; we have collected a FoodBev World Food Innovation Award, been highly commended in the Free From Food Awards and shortlisted for a prize in the 2016 Veggie Awards. This will be our second product launch this year so it’s exciting to see what’ll happen next!”
The World Food Innovation Awards is the international food industry’s leading awards scheme, celebrating innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability. The World Food Innovation Awards are organised by UK-based FoodBev Media.
Infused with a gentle and earthy heat from Co-Founder Frankie’s specially developed recipe using chilli and horseradish, this is a complex evolution from the Original, family friendly, ketchup.
The Foraging Fox Hot Beetroot Ketchup is 100% natural, with no artificial flavours, colours or sweeteners. It’s gluten free, allergen free and is suitable for vegetarians and vegans.
Working as an exciting new accompaniment to burgers, bangers, smoked salmon and scrambled eggs, The Foraging Fox’s Hot Beetroot Ketchup also makes a quick and easy base for a beetroot risotto or a Bloody Mary. In fact it tastes good with everything!
It’s official – Beetroot Ketchup is the ‘Great New Idea’
The Foraging Fox wins awards at Farm Shop & Deli 2015
Frankie Fox and Desiree Parker, the two dynamic founders of this very British start-up are celebrating after winning the Best New Idea Award for their Beetroot Ketchup at this year’s Farm Shop & Deli Show.
Running from 20th – 22nd April, this leading specialist retail exhibition at the NEC – marked the official launch of The Foraging Fox’s Beetroot Ketchup. In just three days, this exciting and tasty new condiment made a big impression. Thousands of visitors to the show and a panel of expert judges, were invited to vote for their favourite shortlisted product – with The Foraging Fox coming out as overall winner.
Taking Off in Grand Style
This exciting new business harnesses a love of fresh thinking and bold ingredients. Delivering a tasty twist to traditional sauces, The Foraging Fox is packed with vitamins, minerals and antioxidants. Beetroot Ketchup tastes good with everything, as well as being nutritious, gluten free, with no artificial flavours, colours or additives. By combining the sweet, rich and complex flavours of beetroot and the mellow fruitiness of apple, with a hint of vinegar and a magical mix of spices – The Foraging Fox is set to become the must-have meal-time accompaniment.
Future of the Fox
Frankie Fox commented: “The past three days have been overwhelming! I don’t think Des’ and my feet have touched the ground. Farm Shop & Deli has been a brilliant way for us to meet potential new customers and the fact that so many people voted for our product to win ‘Best New Idea’ is absolutely thrilling. We also made it through to the final three food entrepreneurs selected, after pitching in the ‘Dragon’s Pantry’ competition – so overall it’s been a great experience. When the exhibition closed on Wednesday, we had to hot-tail it back to London for the Free From Awards where we were also a finalist! What a week… it feels as if we’re well on our way to converting the world to the power of beetroot.”