Welcome To The Foraging Fox!

Where our passion for flavor meets a commitment to sustainability. We are more than just a brand; we are crafters of quality, advocates for the environment, and warriors against food waste. Our mission is to bring you delicious, innovative products that not only tantalise your taste buds but also contribute to a healthier planet

2015 FROM KITCHEN MADE TO FACTORY

Our story began with a homegrown vegetable patch and a heap of apples and beetroot that would have otherwise gone to waste. Instead of throwing these away we threw in our creativity and cooked up a brand new concept, an all natural ketchup made of beetroot and sweetened with apples!

We attended shows to share our new creation, this was an amazing chance to talk about our product and get feedback.

The Foraging Fox Beetroot Ketchup was a Finalist in Ocado’s “Britain’s Next Top Supplier” and with that our retail journey began…

2017: A NEW DIRECTION

We started developing a range that would take us in a new direction- Mayonnaise! After 12 months of meticulous research we realised that what was missing was simple…FLAVOUR! So we created a brand new range of flavoured mayonnaise ranging from Avocado & Lemon, Smoked Garlic, Smoked Jalapeno, Coconut Chilli & Lime and Spicy Turmeric – 5 flavour sensations to pair with almost any meal.

We launched them in stores and online across the UK  nationally and more awards followed!

2018: Expanding to the USA

In 2018 Desiree began looking at the idea of launching our range in the USA. If it worked in  the UK, could there be a possibility that it could work in the USA too? 

So first up, we got some feedback …We attended our very first show at the Summer Fancy Food and the International Restaurant Show of New York both of which took place in NYC.

The response was an emphatic YES!  The flavours were a HIT! 

2019/2020 Expanding into Food Service

In 2019, we set out to expand our reach by developing a food service range, allowing more people to experience our products. We introduced our first bulk formats for ketchups and mayos, enhancing our Front of House and Back of House catering capabilities.

However, the onset of the COVID-19 pandemic brought our catering and food service dreams to an abrupt halt, forcing us to pause our plans amidst the global crisis! But that didn’t stop The Foraging Fox from making a new plan…

2021: A Different Direction

In 2021, Desiree took things in a different direction. She reconnected with contacts from the Summer Fancy Food Show and began developing our US range, collaborating with contract manufacturers in Canada and the USA.

Through countless rounds of development work over Zoom and by shipping samples, we meticulously formulated and refined recipes until we were happy. The result…we had created our brand new US line.

2022 Expanding Horizons

In 2022 we launched our Avocado & Lemon Mayo and Smoked Jalapeno Mayo at Tesco!  Our biggest retailer yet in the UK and a huge boost for our mayonnaise range!

That same year we made our first multi-buy pack for Costco with our top 3 selling Mayos – our Avocado & Lemon, Smoked Jalapeno and Smoked Garlic. Turns out Costco Members loved the Triple Pack and demand for our mayos just kept on growing!

At the same time we prepared for our US launch into retail working with a formidable team of brokers and sales consultants from The East to West Coast of the USA.  The research was done. The product was made. The sales team in place.  Now all we needed was some listings …

2023 Always Innovating

In 2023, we proudly launched the UK’s first Keto-certified line of salsas in three distinctive flavors: Classic Tomato, Smoky Chipotle, and Mango Habanero. The excitement at HQ was palpable and we attended Taste of London where we received AMAZING feedback! But we knew patience was key—listings don’t happen overnight.

Meanwhile, Desiree took a bold step and flew to LA to unveil our new line of mayo and ketchups in the US. The show was a success – our US launch had materialised and retailers wanted our range – the response was quicker and bigger than we had dared to dream!

But then, something unexpected happened. Almost within a blink of the eye someone passed by our booth and mentioned a movement that would forever change our path …

“Hey .. have you guys heard of upcycled?”

And that’s when everything changed for Desiree and the team. Intrigued, we delved into the alarming statistics on food waste, appalling. We wanted to change this and make a difference! By May 2023, The Foraging Fox became a proud member of the Upcycled Food Association. We set out to develop a pantry essentials range using surplus tomatoes, starting with what we know best: ketchup!

After 12 months of tireless development we cracked it and with that launched North America’s FIRST UPCYCLED CERTIFIED TOMATO KETCHUP!

What do we mean by upcycled?  We took perfectly ripe, delicious tomatoes that otherwise would have gone to landfill and repurposed these to make our delicious ketchup.

2024: Embracing Sustainability

By July 2024, our Upcycled products were making waves across both the East and West Coasts of the USA. We proudly became the first ever British condiments brand to successfully enter Natural & Organic stores, Conventional stores, and online platforms in the USA – a landmark achievement and just the beginning of our journey!

We’re continuing our roll out of our sustainably sourced range and we’re excited to launch this range in the UK and Europe. 

With an increasing amount of produce ending up in landfills each year, we recognize the growing demand for sustainable solutions.

We’re here to meet that demand, one delicious and sustainably sourced product at a time.